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Connecting innovation, transformation, and leadership

If you’re ready to innovate and transform your business, Instate Consulting can help you imagine, deliver, and run your future, wherever you compete, using the latest technologies, from strategy development through implementation. Because impact isn’t created alone. Together we can make history. We offer the following services:

  • IT consulting
  • Management consulting
  • Market Analysis
  • Project development
  • Marketing management
  • Data analysis
  • Risk management
  • Soft and hardware support

 

Our services

Blockchain Consulting Services & Strategy

Our Approach to Blockchain

By removing intermediaries, automating processes, and creating trust and transparency when it comes to shared data, blockchain unlocks value. Capturing that value requires business model innovation, operational efficiency, risk management, and social impact. The possibilities are boundless—but before organizations can seize them, they need to answer some key questions:

  • Should we create our own blockchain solution or work with existing solutions or players?
  • If we build our own solution, will it require an ecosystem of other participants to succeed? If so, how do we ensure that enough value is shared to make the journey self-funding for everyone?
  • How do we build and launch our solution? Specifically: What technology stack is needed? What features are critical to creating scale? How do we go to market?

These are not easy questions, especially when the technology itself is complex—and unfamiliar ground for many leaders in business and the public sector.

Instate consulting, not only help organizations answer these questions but support them through the full journey. We do so by distilling that journey into a unique and proven four-step process:

  • Blockchain Workshop
  • Innovation Sprints
  • Development of a Blockchain Proof of Concept
  • Blockchain Commercialization

 

BUDGETING STRATEGY

Planning for your marketing department

The biggest road block most companies encounter in implementing a marketing program is finding the best way to allocate resources. Instate will walk you through the appropriate considerations when allocating your companies resources and arrive at a well-reasoned, efficient allocation.

ANNUAL MARKETING CALENDAR

A concrete plan that supports accountability throughout the year

Creating a framework for your marketing department is absolutely necessary if you hope to sustain success. To tackle this challenge, Instate has developed an Annual Marketing Calendar that sets the tone for the entire year. Included in this guide is specific tasks, time frames, and responsibilities, to be completed year-round, that support your overarching marketing strategy.

MARKET ASSESSMENT

Take a deeper look at your competition and industry.
Understanding your place in your market should inform every decision your marketing department makes. If you quantify your standing relative to your competitors, and how that standing may be affected by simple investment in marketing, you can quickly rationalize the investment in ongoing marketing activities.

CONTENT MARKETING

Establish yourself as an industry expert with consistent and quality content
Content Marketing is ambiguous for a lot of people. It means something different across industries and perspectives. Instate will help you find what it means to you. Based on our strategies, you will be able to deliver meaningful messages to your audiences in the way they will best be able to internalize it.

WEBSITE/APP ASSESSMENT

Make sure your website is the most effective tool it can be.
A functional website is the cornerstone of your sales and marketing effort. It serves to describe your business, your people, and your offering to the world. But gone are the days when simply having a website is enough to satisfy your  customers. A well performing website is key to driving leads, engagement, and leadership in an online community. Instate will complete an in depth assessment of your current website with intuitive considerations that will shape your perspective about how people interact online. Most importantly, we will set you up with the basic tools to make these assessments yourselves and continue to grow your online presence.

SOCIAL MEDIA MARKETING

Build a loyal presence of brand evangelists
Since the rise in social media in the late aughts, it’s been considered a necessity for any competent marketing department. Though this is widely accepted, most companies over estimate social medias impact, while lacking a general understanding of why it can be such an impactful tool. With Instate, we will ensure that you are maximizing the power of your social media channels, and doing so in a way that accurately reflects the realities of you and your customers.
SEARCH ENGINE OPTIMIZATION
A beautiful website is only a benefit to your company if people can find it.
A strategically created and beautiful website is only a benefit to your company if people can find it. More and more, people are relying on search engines (primarily Google) to access their information online. Even when they know exactly where they’re trying to go, people will often use search engines as the means to get there. This means that Google, Bing, Yahoo, and a handful of other platforms operate as the gate keeper to your online content. And for them to let you through, you’ll have to play by their rules. Luckily, Instate has the playbook to vault you to the top of the search page, and consistently deliver visitors to your site.
ADVERTISING
Find ways to promote your work strategically
There’s little doubt that your company has toyed with the idea of advertising in the past. Maybe you’ve launched large budget TV campaigns, but most likely you’ve scattered a few print ads in local trade publications. But do you really have an idea of how those advertisements have affected your business?  As part of Instate’s advertising consultation, we’ll ensure that your Ad budget is being spent efficiently and that you’ll be able to see the direct results of your efforts.
PUBLIC RELATIONS
Build relationships with leading voices in your industry and leverage them to your benefit
Successful marketing departments rely on the compound effects of their work and amplification. The clearest message won’t resonate with any customers unless they happen to hear it. Public Relations, if implemented strategically, can be the most effective asset in your marketing toolbox. Instate will work with you to create a PR plan from scratch or build out your existing network to put this powerful tool to work for you.